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She recently launched the Gigamon Playbook for the channel.
July 7, 2020
Gigamon’s Larissa Crandall
Crandall led Gigamon’s North American enterprise channel business to double-digit growth. As VP of worldwide channels and alliances, she is responsible for driving global channel strategy. She will collaborate with the company’s various go-to-market (GTM) and corporate teams to ensure a channel-first approach.
Crandall tells us she will also lead the alliances team, working to develop and grow partnerships. This will be a priority for Gigamon.
Here’s our list of channel people on the move in June.
“My top priority right now is to continue to support our partners during these uncertain times with demand-eneration programs, financial solutions, training and joint ecosystem-stacked solutions to help our partners navigate and thrive in our new normal,” she said. “Growing our ecosystem and alliances to build better together solutions for our partners and customers will also be top of the list, while partner experience will continue to be at the core of how we enhance our channel program.”
Crandall recently launched the Gigamon Playbook for the channel, building creative demand-generation programs, and supporting training and enablement initiatives. As the pandemic unfolded, she worked on financing options for partners.
She also worked with Gigamon‘s partner community to support customers in various ways.
“In the last few months, the world has seen unprecedented change, which has forced Gigamon, like everyone else, to adapt and shift to the new normal,” said Doug Woodley, Gigamon’s senior vice president of worldwide sales. “Amid these challenging times, Larissa has played an integral role in providing our partner ecosystem with the solutions they need, including creative demand-generation initiatives and financing options. We look forward to seeing her grow in her new role, and are excited to see the continued growth and success of the Gigamon channel program.”
Prior to joining Gigamon, Crandall was senior director of global channel sales at Scalr. Before that, she was Kaspersky‘s senior director of channel sales for the Americas.
At Gigamon, she played a key role in doubling the company’s channel team. This led to more revenue, channel-initiated business and community alignment.
Read more about:VARs/SIs
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