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Fivetran Partners Getting New Reseller, Certification Programs, Updated Referral Program

Updating the partner referral program was a 'maturation' exercise for Fivetran.

Edward Gately

September 27, 2022

3 Min Read
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Fivetran partners are gaining access to a new partner reseller program and certification programs, and significant updates to its partner referral program.

Fivetran originally introduced its partner referral program in 2018. It has since grown to hundreds of partners, including GSIs, driving customer engagements and Fivetran implementations.

The expanded program enables existing partners to grow their business even more. They’ll also support Fivetran’s growth across EMEA, Latin America and the Asia-Pacific regions.

Here’s our most recent list of important channel-program changes you should know.

Fivetran is a data integration provider.

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Fivetran’s Logan Welley

Logan Welley is Fivetran’s vice president of alliances.

“This was a maturation exercise for Fivetran, and an opportunity to broaden the incentives and levers in which partners can utilize the program to drive more impact and better customer experiences,” he said. “As for the technical certifications, this was timed to empower our SI partners to get up to speed on our product updates on the heels of our HVR acquisition. Our product drives so much of our partner strategy. So we can’t realize positive business outcomes for customers without our partners understanding the most current product offering. One of the biggest initial objectives of our expanded partner program is to educate our partners on the database replication use case and help our joint customers leverage our high-volume agent connectors.” 

Partner Benefits

Fivetran’s upgraded partner experience includes four new partnership tiers, from registered to elite. Benefits include: 

  • New financial rewards.

  • A partner advisory council.

  • Partner communities.

  • Marketing support and exclusive sponsorship opportunities.

  • Sales engineering hours.

  • Technical and sales training and certification packages. 

Partners in the new reseller program can also receive rewards for reselling via marketplaces. That offers customers a seamless purchasing experience through their approved vendors.

Gathering feedback from partners was “instrumental in creating a program that was best for them,” Welley said.

“Our program now allows partners to be incentivized to drive Fivetran business throughout the customer lifecycle and engage with Fivetran at all touch points,” he said. “In addition, our technical and sales certifications will be available online to allow partners to engage at their own speed. Also, as a partner climbs the tiers in our program, they will have more opportunities to engage our technical partner sales engineering organization to dive deeper into more tailored enablement and training.”

Simplifying the Buying Process

Many customers want to buy their technology and services from one partner instead of going to each provider separately.

“Our reseller program allows partners to offer that opportunity to their customers and simplify the buying process even more,” Welley said. “Our partners will also have exclusive sponsorship opportunities for key industry events, helping them to source new business, and have access to new certifications which will support their employee development and customer journeys.”

Ryan Bosshart is CEO at phData, a Fivetran premier partner.

“phData partners with some of the largest companies on earth, including dozens of the Fortune 100, plus startups, nonprofits and other innovative organizations – all of which need access to uninterrupted, accurate data to succeed,” he said. “Our collaboration with Fivetran is instrumental in this regard. Fivetran truly values the strategic importance of its global partners.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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