Digital Defense Targets MSPs, MSSPs, MDR Providers with New Program

Proof of value is a key essential for MSPs.

Edward Gately, Senior News Editor

August 4, 2020

2 Min Read
Network Monitoring

Digital Defense just launched a new MSP partner program to help grow the shifting cloud security market.

The program allows partners to raise their brand profile, services and “proof of value” to their clients. Proof of value is essential for MSPs, according to the company. They are under increasing pressure to prove their worth as clients reevaluate spending and adjust to new business models.

Bob Layton is Digital Defense’s chief revenue officer. He said this move expands his company’s partner program for MSPs, MSSPs and managed detection and response (MDR) providers.


Digital Defense’s Bob Layton

“The massive disruption in the security-as-a-service space prompted Digital Defense to consider how managed providers are retooling their operations for higher profitability and proof of value to their customers,” he said.

By 2026, 77% of cybersecurity will be as a service. And Digital Defense can deliver more value than its competitors, Layton said. It allows partners to make money quickly from their AWS-based SaaS platform. It also makes operational integration easier and provides proof-of-value reporting that customers want.

Program Benefits

The new program offers flexible billing cycles that align to monthly recurring revenue (MRR) business models, Layton said. It also offers self-provisioning on the platform, and procurement directly or through cloud marketplaces including AWS, Azure, Oracle and Google.

“Many of our existing partners [needed] more from our platform as they white-label expanded services and security programs, all with an eye for staying inside the per-user industry average for higher-value services,” Layton said.

The program embraces cross-selling and upselling existing recurring revenue customers, and acquiring new customers, he said.

“This is an area of frustration and great expense for partners across the spectrum of operational maturity level,” Layton said. “Whether you are a VAR diversifying revenue to MRR, or an MSSP or MDR seeking a differentiated service offering for the vertical you serve, or profitability when expanding services aimed at high customer value — Digital Defense has the answer.” addresses the network, application and IoT environments on premises and in the public cloud, he said.

Digital Defense partners are more profitable and respond to threats more quickly, he said. And they’re able to use their existing security information and event management (SIEM), remote monitoring and management (RMM) and workflows.

“With the average cost of a data breach at $8 million and the unrelenting onslaught of attacks, ongoing vulnerability management is a key component of a robust security program,” said Paul Caiazzo, Avertium‘s senior vice president of security and compliance.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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