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Cynet Partners Get Updated Global Partner Program

The updated partner program spans North America, Latin America, Europe and the Middle East.

Edward Gately

October 20, 2022

3 Min Read
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Cynet partners now have access to an updated global partner program, which offers them an opportunity to increase profit on their Cynet business.

The updated program offers Cynet partners new pricing, discounts and resources. That’s to streamline partners’ efforts to reduce operational and buying costs.

Cynet launched the program to strengthen its channel-first business model. It prioritizes partner relationships and the ability to help them scale, succeed and keep their customers safe.

Bruno Darmon is Cynet‘s chief strategy officer.   

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Cynet’s Bruno Darmon

“Our global partner program offers an exceptional opportunity for our partner community to increase their profit margins,” he said. “We make cybersecurity sales easy and at a much lower cost because we offer an automated, all-in-one platform that doesn’t require a stack of several security vendors. As a channel-only organization, our priority is ensuring our partners are rewarded during each step of the sales cycle.”

Here’s our most recent list of important channel-program changes you should know.

Cynet’s global partner program spans North America, Latin America, Europe and the Middle East.

Cynet Offers Partners Automated XDR

The company offers an end-to-end, natively automated extended detection and response (XDR) platform. Cynet backs it with a 24/7 managed detection and response (MDR) service. In addition, the platform enables lean IT security teams to achieve effective cybersecurity protection regardless of their resources, team size or skills.

Daniel Klein is Cynet’s chief business officer.

“We already have quite a vast network of partners, and a lot of the input and requests ,and ideas they gave us along the way went into this program,” he said. “Additionally, the input from our distribution partners was essential. And lastly, our channel teams that have many years of experience with the channel had provided all the great input to complete this.”

Streamlined Onboarding, Enablement

The program streamlines the onboarding and enablement process of the partner, Klein said. It also simplifies partner access to channel marketing resources.

In addition, it aligns the partner, the distribution, their sales teams, and Cynet’s incentives through an incentive program, deepens margins for accelerated growth, includes a newly implemented partner portal for faster enablement and access to a comprehensive set of materials, and more.

“Putting aside the competitive advantage the product gives us, which I think in the end is the most important, the program expands that by providing faster access to larger margins, aggressive incentive plans, quick onboarding and enablement, and on-the-fly quotation,” Klein said.

Robert Davies is CEO of Stealth-ISS Group, a Cynet partner.

“Cynet delivers a seamless, tailored cybersecurity solution that ticks all the right boxes at the right price point,” he said. “Instead of having to meld together disparate tools that fail to interface well, Cynet offers a single cybersecurity solution that brings together cutting-edge technology with unparalleled 24/7 managed detection services, along with full-scale training for pre-and post-sale support. It has quickly become the core of our service mix offerings.” 

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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