Absolute Software Rolls Out Enhanced Global Partner Program

The revamped program offers partners a number of benefits based on a tiered structure.

Edward Gately, Senior News Editor

October 15, 2020

3 Min Read
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Absolute Software, the endpoint security provider, just enhanced its global partner program to increase sales opportunities and tools for partners.

The Absolute Partner Program provides enhanced resources, training, support and benefits. They’re available across its global network of channel partners, resellers, distributors, MSPs and system integrators (SIs).

The revamped program offers partners a number of benefits based on tiers. Those include enhanced deal registration, access to ROI-building tools and marketing resources, and more based on partner level.

Responding to Partner Demand

Michele Hayes is area vice president of OEM and channel marketing at Absolute Software. She said Absolute has a longstanding relationship with its endpoint original equipment manufacturers (OEMs) and the partners they sell through. But it hasn’t had a formal program in place to work directly with those partners.

Hayes says partners initially exposed to Absolute as part of their endpoint sale increasingly want to offer the company’s endpoint resilience solutions.


Absolute Software’s Michele Hayes

“This program is a direct response to this partner demand,” Hayes said.

Hardware resellers can add value to their device sales and realize additional margin. They can do so by attaching Absolute to their PC sales, she said.

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“We have been collaborating with our tier 1 and tier 2 partners, now formally elite- and premier-level partners in our program, to ensure we were building a program that would enable them to seize new opportunities and protect their deals,” Hayes said. “Our partners have also been looking to us to provide more structured training and access to selling tools, so the new partner center portal will provide them that content based on their partner level. In addition, we have implemented a partner advisory council, comprised of nominated partners, to help us to continue to offer a program that ensures their success.”

Other Partner Perks

Absolute says its is the only security solution already embedded in the firmware of more than 500 million endpoints. A subscription license with upsell options gives partners ongoing revenue streams.

“Due to the fact that we are already factory-embedded into most PC manufacturers’ endpoints, we are able to work closely with the PC manufacturer and their resellers in a deeper way, and enhance the customer experience,” Hayes said. “The new program provides the tools and incentives for partners to drive activation of Absolute on the endpoint devices they are already selling or have previously sold.”

Furthermore, partners have an easy sales attach to previous PC sales, she said.

“Also, based on the new tiered structure, partners that are uncovering and leading new opportunities have the ability to earn up to 20% additional margin via deal registration, rewarding these partners for their efforts and giving them a competitive advantage,” Hayes said.

The program provides education tools, updates and support resources. Training is available through numerous options. Those include online, self-paced materials and access to Absolute’s learning hub, webcasts and other tools and resources.

“The tiered structure provides additional margin to partners that are finding and working new opportunities,” Hayes said.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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