Spiceworks: Serving 1 Million IT Pros?

spiceworksMore than 1 million IT professionals and managed services providers now leverage Spiceworks, a free advertising-driven remote management platform, according to the latest company news release. But instead of promoting "Managed IT," Spiceworks is taking up "Social IT." Here's why.

Spiceworks defines their "Social IT" experience as the combination of network management, monitoring and help desk software. With an apparent 1 million users, Spiceworks says its platform is the "fastest growing and most widely used" web-app for IT network management.

MSPmentor spent portions of 2009 questioning Spiceworks' growth claims. For instance, it's difficult for us to determine how engaged Spiceworks' user base really is. But co-founder Jay Hallberg answered many of our questions head-on in this January 2010 FastChat video:

Fast forward to the present, and Spiceworks says their recent success validates a "new type of channel," which gives vendors the ability to advertise and reach IT pros on the Spiceworks network. True believes in the ad-based system include Dell, Symantec, Rackspace and Microsoft.

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TAGS: Marketing
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