Building a security business that offers customers the best value can be time-consuming and costly. Done right, it can deliver significant benefits.

2 Min Read
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Given the complex and growing threat landscape and the general lack of in-house security expertise–according to (ISC)2 research, there’s a shortage of 3 million cybersecurity professionals globally–today’s organizations are investing heavily in security products and solutions. So, the time to build or expand a sustainable security practice is now.

But figuring out how to build a security business that offers customers the best value and stands out from the rest can be time-consuming and costly. Done right, it can deliver significant benefits, such as adding a new revenue stream and cementing your status as a trusted advisor.

Through our Digital Security Practice Builder program, you will grow your practice in the following ways:

  1. Determine market potential for your security practice: Launching a practice without a plan is akin to diving into the shallow end of the pool. Regardless of whether you want to dip your toes into security or take the full plunge, you must develop a strategy and determine whether there’s a market for your offerings.

  2. Develop a differentiated security solution portfolio: What solutions and services are most profitable for your company and round out your security profile? Consider adding endpoint security expertise or grow your already thriving practice to include new vendors. To save you time, we’ve done the heavy lifting of providing you the research you need to select new vendors or build your expertise. This research will allow you to rationalize the right area of security for your investment and with the team you already have.

  3. Execute a training program for your sales and technical teams: Whether you’re new to security or have an established practice, you will need to accrue skills and proficiency on emerging threats, security best practices, new and proven solutions, and more. Leveraging a tool like the Digital Security Practice Builder from Tech Data allows you to quickly and cost effectively train employees and build a culture that aids in retention, while delivering greater value to your customers.

  4. Build a marketing plan to promote your practice: Building a solid security practice is only half the battle. Creating demand for and promoting your solutions and services requires the development and execution of a dynamic marketing plan.

  5. Become more self-sufficient: Leverage a bench of expertise to recruit and retain in-house sales teams and professionals and grow your security practice. When the time is right, you can become a fully functioning and self-sufficient security business.

With demand high and profitability all but assured, the best time to build or grow your security practice is now. Click here to learn more about our Digital Security Practice Builder program. If you have questions about the Digital Security Practice Builder Program, please contact [email protected].

This guest blog is part of a Channel Futures sponsorship.

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