Salesforce Connections: Gen AI Here, Gen AI Everywhere

Salesforce debuted its gen AI assistant for its marketers and merchants platforms. 

Einstein Copilot for Marketers automatically generates marketing briefs, content and email campaigns. Einstein Copilot for Merchants streamlines storefront setup, creates personalized promotions, supplies AI-powered SEO recommendations and more.

The marketers version will be available this summer. Merchants will have to wait until fall for the beta edition.

Salesforce said its new copilots are unique because they are built on the Einstein 1 Platform and contain company-specific data.

Next, the new Data Cloud for Commerce will let retailers blend details such as product information, inventory status and transactional history with customer data. The analytics and automation are, of course, AI-powered. Data Cloud for Commerce will be available this summer for B2B commerce buyers and this fall for B2C commerce users.

After that, look for Einstein Personalization, an AI-based decision engine that takes real-time customer data from Data Cloud for personalized marketing campaigns. It’ll be available on a restricted basis this summer.

Salesforce also has introduced new Commerce Cloud capabilities.

Salesforce Checkout, built on Einstein 1, serves as a one-click platform that connects to customer data. That ensures a cross-channel experience. The tool also has merchant services including payments, and tax and shipping. 

Next, developers can do headless commerce with out-of-the-box APIs in Commerce Cloud. B2B commerce companies can integrate with apps on the Salesforce AppExchange.

Finally, developers and system integrators can combine or create headless approaches to B2C e-commerce sites with Salesforce APIs and personalization functions. Features include product listing page tiles, site map generation, store locator and so on.

They’ll all be available this summer.

Earlier this week, IBM and Salesforce said they’ve expanded their strategic work together.

They’ll combine IBM watsonx AI and Data Platform capabilities with Salesforce Einstein 1 Platform. The idea is to use AI-driven data to help teams make business decisions.

Salesforce customers will be able to integrate their own LLMs with watsonx.ai and Salesforce Einstein 1 Studio. This also will enable access to key IBM Granite series AI models and a customer’s own LLMs built on watsonx, Salesforce and IBM said.

All of the marketing and commerce Einstein news comes a week after Salesforce extended Einstein for Sales’ and Einstein Copilot’s gen AI capabilities to channel sales teams. As part of some updates to its partner management solution, resellers, brokers and other indirect sellers now get to take advantage of the amped-up gen AI, per Salesforce. The technology will scale channel management and speed up partner sales, the company said. 

Salesforce's Ryan Nunez

"New generative AI, data and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes,” said Ryan Nunez, vice president of industry solutions at Salesforce. “This will help Salesforce partners and sellers increase collaboration, improve seller productivity on both sides, deepen relationships and enable growth.”

All of the marketing and commerce Einstein news comes a week after Salesforce extended Einstein for Sales’ and Einstein Copilot’s gen AI capabilities to channel sales teams. As part of some updates to its partner management solution, resellers, brokers and other indirect sellers now get to take advantage of the amped-up gen AI, per Salesforce. The technology will scale channel management and speed up partner sales, the company said. 

Salesforce's Ryan Nunez

"New generative AI, data and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes,” said Ryan Nunez, vice president of industry solutions at Salesforce. “This will help Salesforce partners and sellers increase collaboration, improve seller productivity on both sides, deepen relationships and enable growth.”