https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Analytics


Shutterstock

Launch

Dell EMC Launches 2019 Partner Program Focused on Growth

  • Written by Lynn Haber
  • February 6, 2019
The Dell EMC team gets pretty detailed on how partners can make money with the company.

Dell EMC on Wednesday formally launched its 2019 partner program, making refinements rather than major changes and addressing the continued evolution of its go-to-market program, new storage initiatives and operational efficiencies.  

Dell EMC's Joyce Mullen

Dell EMC’s Joyce Mullen

Global Dell EMC partners drove $49 billion in delivered orders last year. Joyce Mullen, president, global channel, OEM and IoT Solutions at Dell EMC, wants to drive that figure to $70 billion. Keeping that in mind, the company channel chief outlined the partner’s path to profitability in four areas: expand and grow; deliver transformational solutions; accelerate storage; and attach to increase value. 

She also noted Dell EMC’s plans to help partners achieve more this year.

“Make it easier for you to grow your business with us, fast track your ability to deliver transformational solutions, taking advantage of all of the capabilities that Dell Technologies’ family of brands offers, and embracing and monetizing emerging technologies,” Mullen said.

Today’s news follows a partner-priorities push that the company outlined in October. In particular, Dell EMC wanted to close out the year with a big push to gain market share in storage.  

While fourth-quarter figures aren’t yet available, Mullen discussed channel-specific third-quarter results, beginning with a 21 percent year-over-year (YOY), increase in channel order revenue and more than 15,000 new and reactivated customers. Other figures include a 38 percent YOY increase in server revenue, 13 percent increase in client revenue, and 12 percent uptick in storage revenue. 

“The average number of lines of business – storage, servers and networking [and so on] – being sold by partners was up by 10 percent,” said Mullen. “This growth is a testament to the investments that you’re making in our business.” 

Dell EMC's Darren Sullivan

Dell EMC’s Darren Sullivan

Darren Sullivan, senior vice president global partner strategy and business, addressed partner-program design and updates for 2019. He outlined enhancements in program requirements, all of which are specific to the vendor’s solution-provider track.

The program has three tiers – gold, platinum and titanium – with requirements in each tier for total revenue, services revenue and training. Last year, the training requirement was simplified — one for gold, two for platinum and three for titanium. Going forward, service-delivery competencies will count toward program requirements. So, earning any product, solution or services-delivery competency will count toward next year’s competency requirements. 

Expect to see the launch of new competencies and trainings – such as a new data-analytics solution competency – throughout the year.

Sullivan also said that for gold-tier partners, the company is cutting in half the number of individuals required to complete training — one sales and one systems engineer. 

“We hope this change allows more partners to achieve gold status and financial benefits,” he said. 

Sullivan said revenue requirements have been simplified to a single path, and the requirement to sell multiple lines of business was removed. He also noted that the company is extending its tier credit multipliers throughout the year. 

“Each dollar of storage and data protection revenue will count three times toward tier credit, and hyperconverged infrastructure revenue will count one-and-a-half times. With these multipliers in place for a full year, you can really accelerate your status in our program,” he said. 

How can partners make money? It’s about benefits.

The current rebate structure will continue. What will change, based on partner feedback, is the …

  • Page 1
  • Page 2
Tags: VARs/SIs Analytics Data Centers New/Changing Channel Programs Sales & Marketing Security Strategy Analytics Channel Programs Sales & Marketing

Most Recent


  • Cloud raining money
    Cox Bolsters AWS, Azure Chops in Logicworks Buy
    Cox looks to combine Logicworks with RapidScale, which it acquired in 2018.
  • Revamping
    4 Signs You Need to Revamp Your Channel Partner Program
    Flexible partner programs are key to accommodate different business models, maximize opportunity and balance costs.
  • ThreatLocker Zero Trust World Day 2 2023 Feature
    Zero Trust World 2023: ThreatLocker Unleashes Ops Threat-Detection Tool
    ThreatLocker also will be rolling out a new portal.
  • Layoffs
    Telecom-IT Layoff Tracker 2023: Cisco, RingCentral, Microsoft, 8x8, Sophos, More
    The onslaught of layoffs is bleeding over into this month.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • What's new?
    Partner Program Updates: Dell, Spectrum, Vonage, IBM, NetApp, More
  • edge computing
    'Challenging Results' for MSPs in Channel Futures' Exclusive Quarterly Survey
  • boardroom
    UK Tech Leader to Chair CompTIA Board of Directors
  • Do Master Agents Need a New Name?

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Zero Trust World 2023: ThreatLocker Unleashes Ops Threat-Detection Tool

February 2, 2023

Telecom-IT Layoff Tracker 2023: Cisco, RingCentral, Microsoft, 8×8, Sophos, More

February 2, 2023

January’s Tech Layoff Scourge: Deep Dive Into Channel Impact

February 2, 2023

Industry Perspectives

View all

How to Break Through the Growth Ceiling

February 1, 2023

5 Things to Look for in a UC Partner

January 31, 2023

The Benefits of Hiring an Investment Bank

January 30, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

How To Boost Your Business With White-Label UCaaS

February 28, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

Read about @coxbusiness' acquisition of @Logicworks. dlvr.it/Shty4t https://t.co/3MaKai6SVr

February 3, 2023
ChannelFutures

Where in the world are the top MSPs?? Take a look at the infographic breakdown of 2022 #MSP501 winners by region >>… twitter.com/i/web/status/1…

February 3, 2023
ChannelFutures

.@SovosCompliance offers tips for how and when to revamp #partnerplans. dlvr.it/ShtDgv https://t.co/vPzajXnjee

February 3, 2023
ChannelFutures

Day 2 of #ZTW: @ThreatLocker unveils new Ops threat detection tool. dlvr.it/Shs93Y https://t.co/dAnj6IUiF2

February 3, 2023
ChannelFutures

.@broadvoice appoints a channel vet as new program leader. Before joining the company, he had risen through the ran… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

More activity over at @Pax8 (which just hired @RobTRae): the #cloud marketplace firm has purchased @BamBoomCloud.… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

.@SamsungMobile launches #GalaxyS23 phones, new #GalaxyBook3Ultra at Samsung Unpacked. dlvr.it/ShrW8G https://t.co/DloltwdMsE

February 2, 2023
ChannelFutures

The new partnership between Channel Futures and @ITExchangeNet is poised to benefit the partner community.… twitter.com/i/web/status/1…

February 2, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X