https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Voice/Connectivity


Shutterstock

VoIP Desk Phone

Don’t Forget Voice When Drafting Business-Continuity Services

  • Written by Zane Conkle
  • December 26, 2018
Business depends on voice calls, so voice should be in your business-continuity plans.
Cytracom's Zane Conkle

Zane Conkle

There’s a strong and growing opportunity for MSPs when it comes to selling voice over IP (VoIP) services. While this market was previously dominated by telcos, the need for managed IP-based voice services makes this technology a potentially lucrative new line of business for MSPs, too.

According to Persistence Market Research, the global market for VoIP services will exceed $190 billion by 2024, driven by continued enterprise expansion, increased availability of high-speed internet and adoption of bring your own device (BYOD) policies at many companies.

For MSPs new to the space, however, it can be challenging to tie the VoIP opportunity into their existing services portfolio. For clients with traditional PBX (private branch exchange) or POTS (plain old telephone service) systems, they may have security and business continuity concerns with VoIP. For example, they’ll ask, “If we’re using a VoIP solution, what happens to our voice communication capabilities when the internet goes down?”

It’s a valid question. So, what’s the answer? Phone communication remains a critical part of most enterprise operations, both external and internal. Any disruption to voice communications can be just as catastrophic to many businesses as a network or server outage, which is why all businesses need voice-continuity services.

Don’t Leave Voice Out of the DR/BC Conversation

As an MSP, you already protect your clients’ data and applications with backup and disaster recovery (BDR) services and tools. But what about voice infrastructure? The fact is, voice is often left out of the business-continuity conversation, and that’s a mistake too many MSPs are making.

With a voice-continuity offering, you can bridge client conversations about VoIP and BDR, providing a package of protection that covers both voice and data.

Voice continuity is an extension of business continuity; customers who are familiar with that concept will see the value. VoIP solutions and new voice-continuity services have advanced in such a way that MSPs can now offer clients the same level of protection for their voice network they already have with their data, applications and IT infrastructures.

Get Clear Insights into Your Customer’s Voice Network

A powerful voice-continuity solution will include an active intelligence-monitoring service, giving MSPs clear insights into their customers’ voice network performance. The solution will also address the full scope of VoIP-related customer concerns, including quality of service (QoS), low latency and automated failover.

MSPs need to be able to deliver voice with confidence, and having intelligence (e.g., deep analytics to identify and track call quality issues sooner) combined with voice continuity enables effective business communication.

Voice continuity provides an easily understandable entry point for client conversations around VoIP services, and it permits voice and data-protection services to be packaged in a way that ensures complete business continuity. While there is certainly revenue to capture in the VoIP space, a robust voice offering also helps MSPs capture more of their clients’ business. Voice continuity makes it easier to combine the data and voice conversation — all while providing additional protection.

Zane Conkle is an accomplished SaaS leader with broad marketing and technical expertise for developing successful, service-oriented brands. He is co-founder and CEO of Cytracom. Follow him on LinkedIn or @zaneconkle or @cytracom on Twitter.

Tags: MSPs Analytics Channel Research Networking Technologies Voice/Connectivity MSPs Voice/Connectivity

Most Recent


  • Black Hat expo hall 2022
    The Gately Report: Black Hat USA Edition with Cisco, IBM, CISA, More
    Black Hat USA has come roaring back since the COVID-19 pandemic.
  • Making Waves
    7 Channel People Making Waves This Week at Microsoft, Rackspace, RingCentral, Avaya
    Hackers targeted one UCaaS firm by impersonating the company's IT department.
  • Hired
    Former CenturyLink, Spearhead Channel Leader Joins Equinix
    Equinix conducted about 30% of its business through partners a year ago and has vowed to increase that number.
  • Welcome Mat
    Okta Names Splunk Vet New Global Channel Chief
    Okta's global channel chief left the company in June.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Judge's Gavel
    Court Swings in Zoom's Favor in Ongoing Zoom-RingCentral Court Battle
  • Data emerging from a cloud on a blue background.
    Citrix Channel Chief Answers Channel Conflict Claims, Talks Cloud Migration
  • FirstNet
    What Is FirstNet--and What Are the Benefits for Channel Partners?
  • Integration gears
    Microsoft Integrates Dynamics 365 and Teams, Reveals New Features

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

The Gately Report: Black Hat USA Edition with Cisco, IBM, CISA, More

August 12, 2022

7 Channel People Making Waves This Week at Microsoft, Rackspace, RingCentral, Avaya

August 12, 2022

Oracle Cloud & AT&T, AWS Lead Cloud News Roundup

August 12, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

.@splunk vet Bill Hustad named @Okta's new #channelchief. dlvr.it/SWXmws https://t.co/ILQesul0Cz

August 12, 2022
ChannelFutures

The Gately Report: #BHUSA edition with @Hacker0x01, @Cisco, @SaltSecurity, @CISAgov, @ExtraHop, @IBMSecurity, more.… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Channel People Making Waves Include: @kencarnesi, @szebenisz, @vasujakkal, @brettsmith52, @DaveMichels… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Nancy Henriquez, VP of Sales & Marketing at MSP 501 award-winning @synetek, touches on the importance of gathering… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

.@Equinix's new hire is a familiar face in the telco channel. dlvr.it/SWXV6v https://t.co/jIg0LrZ4DO

August 12, 2022
ChannelFutures

Missed the news this week from @OracleCloud and @ATTBusiness? We've got it here. Plus, news from @AWSCloud and… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Huge channel-impacting acquisitions in the past month. We've got details on @IBM, @nokia, @GoTo, @EnsonoIT,… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Boost privacy by design with #shiftleft mindset and add #security to cloud deployments from start, says… twitter.com/i/web/status/1…

August 12, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X