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Salesforce's Tiffani Bova: The Customer Experience Trumps All

Customers care a lot more about their experience than the technology that helped deliver it.

Craig Galbraith

October 20, 2017

1 Min Read
Salesforce's Tiffani Bova at Channel Partners Evolution

Customers care a lot more about their experience than the technology that helped deliver it.

That was the message from Tiffani Bova, global customer growth and innovation evangelist with Salesforce, who delivered a keynote at Channel Partners Evolution in Austin, Texas.

For example, she noted how many attendees stopped for a $5 coffee at Starbucks before walking into the conference hall where there was free java. These principles should be applied to partners’ businesses.

“What problems do you want to solve in the business world? Who do I need to work with? Ultimately, you’ve got to start with the customer, not, ‘I think this is a cool technology and I’ll find customers for it,’” said Bova.

Watch her full keynote above.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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