**Editor’s Note: Click here to see which channel people were on the move in May.**

Master agent Telarus is bringing on a new regional vice president to serve partners in a newly formalized West Coast region.

Jay Littleford left Level 3 Communications to work as Telarus’ regional VP of California. The company expects him to recruit new partners in the state while helping existing partners expand.

He served as a channel manager for Level 3 and Windstream, and his career has included stints at TelePacific, Speakeasy and CenturyLink.

“I’ve worked with all of the master agents on the West Coast, and they all add value one way or another. Telarus was the only master agent that had it all,” Littleford said in an introductory video Wednesday. “They had the front office, the back office, the technology – they paid top commissions. But what really did it for me was the people.”

Telarus CEO Adam Edwards said Littleford’s experience and his consulting ability make him a perfect fit. Littleford had plenty of connections to Telarus thanks to his previous jobs; the master agent recently achieved elite status in Level 3’s channel partner program.{ad}

“Jay supported Telarus partners during his time at Level 3 and Windstream, creating a large fan base of agents,” Edwards said. “Now he will be able to support them for any supplier, for any solution, including cloud, call center solutions, data center, hosted PBX, and our VXSuite monitoring software – helping our partners see what others can’t.”

Doug Tolley, the company’s senior vice president of sales, praised Littleford’s ability to attract partners.

“From his time at both Level 3 and Windstream, we have been able to see firsthand how effective he is on sales performance as a result of his relentless focus on partner satisfaction. That, combined with his brilliant technical understanding of the products we sell, will be a huge asset for our partners in California,” he said.