Atlanta-based master agency MicroCorp Inc. has named Stacy Conrad as director of sales, charged with leading the companys sales strategy and distribution channel.

Conrad will be executing on a new sales strategy that serves the professional telecom agent with a complete solution and VARs with high-touch services.

Conrad brings more than 17 years of telecommunications sales experience to the MicroCorp team. Previously, she built the alternate channel program for Fusion Inc., an IP-based managed services company. Prior to that, she held sales management positions at Premiere Global Services and Cable and Wireless USA.

We went through an exhaustive search over the past year looking for the right person to guide our sales strategy and drive growth on a national scale,” said MicroCorp CEO Brad Miehl in a press statement. Stacys industry knowledge, proven track record, enthusiasm and discipline have earned her the respect of the entire telecom channel.  Stacy is a perfect fit for MicroCorp and we are thrilled to have her as part of the MicroCorp team.”

Miehl said adding Conrads sales leadership will help the company accomplish its strategic objectives, which include organic and acquisition-based growth.

MicroCorp supports and manages more than 1,500 professional agents and VARS nationwide, maintaining carrier agreements with more than 35 vendors. It supports its business via an internally developed Web-based application called Nautilus.