M5 Networks Inc. and JobDiva have partnered to build M5Connect for JobDiva, a hosted IP telephony integration into the JobDiva CRM application for the staffing industry.

JobDiva is an online service that includes applicant tracking, recruitment workflow management, in-house talent management, billing, timekeeping, supplier portal, candidate portal and more.

The M5Connect Web API connects JobDiva with M5’s hosted IP telephony platform. M5Connect replaces TAPI, which didn’t work consistently. “We wound up providing desktop support to our clients with generally poor results,” said M5 Networks’ president and CEO Dan Hoffman.

When the CRM system connects with the M5 phone system, employees of staffing firms, which run their teams using phone-based metrics, become more productive, explained Brent Barbara, director of product development and integrations at M5 Networks.

“Many of our clients require their recruiters to make 50-plus calls a day. With the connection between the phone and JobDiva, users will easily exceed quotas, saving 20-30 seconds per call,” he said.

Diya Obeid, CEO of JobDiva, agreed. “M5Connect for JobDiva allows the user to simply make more calls leading to more placements and closer relationships with clients and candidates. The integration enables the user to track their phone traffic in the context of their workflow process within JobDiva.”