How to Make Your Business Iconic

In this video excerpt from his keynote address from the Channel Partners Conference & Expo, Soon Yu, author of the upcoming book "Iconic Advantage," reveals ways to stand out and make your business indispensable to customers.

Craig Galbraith, Editorial Director

May 26, 2017

1 Min Read
Soon Yu

You don’t have to run the largest business or be the one with the biggest idea to become iconic. So says Soon Yu, the motivational speaker and expert in innovation who graced the stage of the Channel Partners Conference & Expo last month.

In this video excerpt from his keynote address, Yu, author of the upcoming book “Iconic Advantage,” reveals ways to stand out and make your business indispensable to customers.

Follow executive editor @Craig_Galbraith on Twitter.

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About the Author(s)

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

See more from Craig Galbraith
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