Broadvoice has added a chief product officer (CPO) to its executive team to focus on the company’s platform innovation and strategy.

George Mitsopoulos, the company’s longtime COO, is taking on the new role, while Herb Pyles, previously West’s executive vice president of global client engagement, is taking over as COO. Mitsopoulos will oversee strategy and execution of all product-related activities, including establishing a product vision, innovation, development and design; software engineering; and network operations.

Broadvoice’s George Mitsopoulos

Jim Murphy, Broadvoice’s CEO, tells Channel Partners his company is “bullish” on the growth of UCaaS in the channel, and “we’re doubling down on our commitment to deliver an amazing experience for our partners.”

“There’s no shift in strategy; rather, we’re scaling as we grow,” he said. “As an organization that is 100% channel-focused, everything Broadvoice does is focused on providing an outstanding experience for our partners and their customers. Our partners can expect even more rigor in our industry-leading implementation and service delivery, as well as accelerated innovation in our platform.”

Mitsopoulos joined Broadvoice in 2015 as part of its acquisition of Ikano, a privately held company backed by Insight Venture Partners, where he served as COO. He has been in various roles, including vice president, general manager and COO throughout his career.

“Over the past five years, I’ve been wowed by the creativity, tenacity and commitment of the Broadvoice team,” he said. “I’m honored to be the first CPO for our organization and am eager to focus my efforts on optimizing and innovating on our cloud communications platform. I’m happy to welcome Herb to the team and look forward to working with him side by side to fast-track Broadvoice’s journey to becoming a world-class communications services provider.”

Broadvoice’s Herb Pyles

Pyles, a telecom industry veteran with more than 20 years of experience in global operations and customer experience, will oversee Broadvoice’s day-to-day operations, including service delivery, customer care and business support.

“What excited me about joining Broadvoice is that the leadership team is committed to differentiating the company based on operational excellence and customer service,” he said. “I’m looking at ways we will get Broadvoice to the next level, building on a solid foundation and adding scale. It’s about taking something that is already good and making it great. Customer satisfaction will remain our single most important measure of success.”