Veracode Partners Get New EMEA Program

Veracode launched its North America partner program last summer.

Edward Gately, Senior News Editor

June 27, 2023

2 Min Read
New program for EMEA Veracode partners

Veracode partners in Europe, the Middle East and Africa (EMEA) now have access to the company’s new Velocity Partner Program.

The company initially rolled out the new partner model in North America last summer, and has already delivered an 89% year-over-year uplift in channel partner-initiated revenue. Following this success, Veracode is extending the multi-level program across EMEA.

It offers Veracode partners new demand-generation campaigns, on-demand sales and technical enablement content, and a new role-based partner training and certification program.

With Velocity, partners can grow their security practices using Veracode’s intelligent software security platform, enabling accelerated deal closures, expanded market share and revenue growth.


Veracode’s Andre Cuenin

“Since launching the Velocity Partner Program in North America in summer 2022, our partners have seen significant benefits, and the feedback has been overwhelmingly positive,” said Andre Cuenin, Veracode’s chief revenue officer. “We are thrilled to extend this structured and collaborative model into EMEA as we expand our global channel footprint. Our trusted partners are key to helping us in scaling our mission to move business forward with secure software, and we look forward to empowering them to expand their security practices with this model.”

Here’s our most recent list of important channel-program changes you should know.

Driving Veracode Partners’ Growth

Velocity combines the capabilities of Veracode’s cloud-native platform with the support of dedicated practitioners and demand-generation offerings to drive the growth of their services to customers.

Through the program, partners can better engage and collaborate with Veracode to achieve mutual goals and objectives. The knowledge, skills, insights and best practices that they gain from Veracode enhance their ability to deliver solutions and services.

Level one is comprised of “sprint” partners. All Veracode partners begin at this level and have access to tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the partner community.

Level two is comprised of “momentum” partners. Based on their previous performance and engagement with Veracode, select partners can progress to the momentum level and benefit from custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics.

“We are excited to accelerate our security business and customer acquisition efforts through Veracode’s Velocity Partner Program,” said Uta Dalladas, partner manager at NTT Data. “The program’s benefits … will enable us to expand our knowledge and deliver strong results for our customers.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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