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Vendor Kicks Off Partner Drive with Dell NativeEdge Launch

Dell collaborates ISVs, system integrators, resellers and OEMs to expand availability of new edge with solutions with Dell NativeEdge.

Christine Horton

August 29, 2023

3 Min Read
Kickoff
PHOTOCREO Michal Bednarek

Dell Technologies is growing its partner and OEM channel with the launch of its latest edge solution, Dell NativeEdge.

The company said the platform can help customers deploy, manage and secure their edge infrastructure and applications. It also provides a new operations tool for partners to help organizations reduce edge environment complexity.

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Dell’s Pierluca Chiodelli

“The edge is very fragmented,” said Dell’s vice president engineering technology for edge computing offers, strategy & execution, Pierluca Chiodelli. “From an IT perspective, there are a lot of challenges because the edge is not the normal data center. So you not only need diverse hardware, but to have a way to secure, manage and deploy applications at the edge. That’s where the idea of NativeEdge came from.

“How I can simplify, optimize in scale the edge and also distribute and manage devices in a secure way?”

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Partners Delivering Dell NativeEdge to Customers

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Dell’s Gil Shneorson

Dell’s senior vice president of edge solutions, Gil Shneorson, said partners “are an integral part of customers’ success.”

Dell is already working with Infront Systems, Involta, Telit Cinterion, and World Wide Technology among other partners.

“Together we can make the edge a strategic enabler for businesses across industries by making it simpler to deploy and manage infrastructure and applications,” said Shneorson.

Dell claims the platform offers up to 22 times faster life cycle management by automating routine and repetitive tasks, such as onboarding devices at scale and managing applications. For example, a large-scale edge implementation that may take 100 hours to set up and deploy could be reduced to under five hours with Dell NativeEdge.

Through the Dell Edge Partner Certification Program, ISVs and other partners work with Dell engineers to test and optimize their software before making it available to customers in the Dell NativeEdge application catalog.

Dell said for OEM customers and system integrators, Dell NativeEdge helps them standardize how they design and deploy edge solutions for customers’ environments.

“The ecosystem is fundamental to be able to two things. One, prove that you can deliver an outcome. The second thing is the fact that the partner can bring value,” said Chiodelli.

Dell NativeEdge Application Catalog

Several partners are already working with Dell to include their software in the Dell NativeEdge application catalog.

Atos will offer its business outcomes-as-a-service (BOaaS) solution jointly developed with Dell. BOaaS uses Atos AI and ML models, integrated with Dell Streaming Data Platform and Dell PowerEdge servers, to help customers in industries such as retail, manufacturing and theme parks manage and monitor edge deployments that enable real-time experiences.

Bosch Global Software Technologies will offer DeviceBridge. An Industry 4.0 solution, it addresses critical challenges in machine and process data collection and management on the manufacturing floor. Bosch also will offer AIShield, an AI security solution that safeguards AI and ML assets against adversarial threats and intellectual property theft.

Eaton will provide software from its Brightlayer Data Centers suite for intelligent power management. The software protects devices from unexpected events that can lead to system failures and downtime. It uses algorithms and policy-driven automations to detect and mitigate power issues before they occur.

The release of Dell NativeEdge builds on the launch in 2022 of Project Frontier, which is designed to help organizations simplify and automate their edge operations.

 

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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