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 Channel Futures

Technologies


MSPs Create Managed Services Middleware Market

  • Written by Joe Panettieri 1
  • January 28, 2010
A software market for MSP middleware seems to be emerging. From Rezitech to Directive Technology Integrators, managed services providers (MSPs) are writing middleware for PSA (professional services automation) platforms like Autotask and ConnectWise. Here's a closer look at the trend.

managed services middlewareA software market for MSP middleware seems to be emerging. From Rezitech to Directive Technology Integrators, managed services providers (MSPs) are writing middleware for PSA (professional services automation) platforms like Autotask and ConnectWise. Here’s a closer look at the trend.

The latest examples involve the Autotask Email Parser and MSPintegrations.com, a web site that plans to promote the “most innovative tools available to make your MSP tools work with each other in seamless and productive ways.”

The first tool on MSPintegrations is called the Autotask Email Parser (or Email2AT for short). Autotask customers may recall seeing the tool demonstrated at Autotask Community Live 2009. Now, MSPintegrations is selling the tool for $49 per month.

But who are the folks behind MSPintegrations?

The answer: The MSP folks at Rezitech, a technology consulting and IT management company. CEO Travis Austin is very active in MSP circles. And he tends to stay ahead of technology curves.

A prime example: Back in April 2009, Austin told us Rezitech was leveraging Ubuntu Linux at the heart of his data center. Most folks consider Ubuntu a desktop operating system. But Rezitech spotted the server and cloud opportunities early. Now, Austin is looking to do the same in the MSP middelware market.

Familiar Theme

No doubt, a growing number of MSPs are launching sister companies or their own software efforts. In addition to the Rezitech example…

  • inhouseIT, a well-known Southern California MSP, has a sister business called Spam Soap — an anti-spam system that peer MSPs can offer to their customers.
  • Network Depot, a Virginia-based MSP, has built out the Virtual Administrator business to serve as an industry on-ramp for MSPs.
  • Directive Technology Integrators, an MSP in upstate New York, is promoting JoomConnect to ConnectWise MSPs.

MSP Middleware Emerges

The Autotask Email Parcer and JoomConnect examples are particularly interesting, because both efforts bridge the gap between a PSA platform and third-party offerings.

I have to check in with Rezitech’s Austin to see what other middleware may land on MSPintegrations.com. Also, I plan to check out the MSP middleware trend a bit more closely during Autotask Community Live 2010 conference in April. And I have a hunch MSP middleware could be part of the ConnectWise Capital push as well…

Regardless, an MSP middleware market seems to be emerging.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Cloud Data Centers RMM/PSA Sales & Marketing Technologies

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5 comments

  1. Avatar Chris Chase January 29, 2010 @ 6:02 pm
    Reply

    Joe, thanks for giving it a name. MSP Middleware has a nice ring to it!

    -Chris Chase
    http://www.JoomConnect.com

  2. Avatar Joe Panettieri January 29, 2010 @ 6:34 pm
    Reply

    Chris: I’ve always been impressed by solutions providers that launch software development efforts. Software is where the real magic happens in IT… Keep us posted on JoomConnect… and any other ‘MSP Middleware’ you may be writing.

    Best
    -jp

  3. Avatar Travis Austin January 29, 2010 @ 9:29 pm
    Reply

    Joe, I look forward to sharing some really exciting integrations with you in the coming weeks.

    Thanks for the story!
    Travis Austin
    http://www.mspintegrations.com/

  4. Avatar Joe Panettieri February 2, 2010 @ 10:32 am
    Reply

    Travis: Never a need to “thank” MSPmentor cover coverage. Please keep us posted as you plan your next moves.
    -jp

  5. Avatar Matt Nachtrab June 3, 2010 @ 12:20 pm
    Reply

    LabTech has a number of avenues and opportunies for Middleware. We have a strong API and our plugin interface allows you to create DLLs that put custom tabs on the client, location, computer, and configuration screens. It also allows for general timed functionality in the control center and scheduled automation to happen behind the scenes on the database server. Every major component of labtech can be customized using plugins.

    To see what we have created using plugins and general documentation go to these links:

    http://www.labtechsoft.com/wiki/index.php?title=Integration
    http://www.labtechsoft.com/wiki/index.php?title=Plugins
    http://www.labtechsoft.com/wiki/index.php?title=API_Introduction

    -Matt

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