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 Channel Futures

Strategy


MSP Branding 101: Laptop Wraps

  • Written by Joe Panettieri 1
  • February 8, 2010

Question: If you're a managed service provider that resells laptops and other hardware to your customer base, how do you promote your company brand over the hardware maker's brand? The answer comes from MJ Shoer, president of Jenaly Technology Group, a managed service provider in New Hampshire.

jenaly
Question: If you’re a managed service provider that resells laptops and other hardware to your customer base, how do you promote your company brand over the hardware maker’s brand? The answer comes from MJ Shoer, president of Jenaly Technology Group, a managed service provider in New Hampshire.

During a recent ConnectWise user group gathering in Rhode Island, I noticed Shoer had wrapped up his laptop with his own company brand. Shoer turns to www.schtickers,com for laptop skins and other simple items that help keep his brand in front of customers’ eyes.

Of course, Shoer isn’t the first guy to put his corporate brand on third-party hardware. And he certainly won’t be the last.

I realize MSPs and VARs have long leveraged car wraps and auto wraps to promote their brands. But if you’re getting into Hardware as a Service (HaaS), I wonder: Will you start wrapping the hardware in your own brand?

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing Strategy

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3 comments

  1. Avatar MJ Shoer February 8, 2010 @ 10:34 pm
    Reply

    Hey Joe,

    Thanks for the post and for noticing my wrapped tablet. I need to give credit where credit is due…I got this idea at one of our first ConnectWise user group meetings when I noticed Jeannine Edwards laptop wrapped in ConnectWise colors. Jeannine didn’t know where her wrap had come from, but after a little research, I found Schtickers and highly recommend them

    MJ

  2. Avatar Andy Myers February 9, 2010 @ 12:10 am
    Reply

    I am interested to know how customers react to the wrap (or any rebranding effort like Chartec) versus a sexy Dell, HP or Mac lid. I know if I was a non-techie dropping some cash on a few dozen new laptops I would rather see a name brand unit, and I expect my employees would be happier as well.

    It’s a cool wrap, no doubt, but even for myself I would prefer to sport the glowing apple or chromatic dell inlay.

  3. Avatar Jim Van February 10, 2010 @ 8:39 pm
    Reply

    Gee…and I’d acquired my daughter’s cold and missed that event…and the excitement….

    First of all: MJ – great eye, good observation, and good thinking. Anything that extends your brand can’t be bad, and it’s a really great idea.

    Second: Andy – also a good point. Why not design a wrap that allows the manufacturer’s logo AND your brand logo to display? The added bonus is the association of your brand with the established Apple, Dell or HP brand logo…

    Just a thought…

    Jim Van
    Logicomm, Inc.
    http://www.logicomm-inc.com

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