Kaseya Tuesday announced the launch of Kaseya Unified Backup (KUB), an appliance-based backup solution that complements its existing Kaseya Cloud Backup (KCB) offering. KUB is powered by Unitrends MSP, which has provided backup and disaster recovery solutions for 25 years.

Fred Voccola, CEO of Kaseya, told Channel Futures that his company began researching backup providers a little over a year ago in response to partner demand for appliance-based architectures. Unitrend, whose client roster includes such Fortune 100 names as Goldman Sachs, General Electric and Honeywell, offered an enterprise-class backup and disaster recovery (BDR) platform that could integrate fully with Kaseya’s remote monitoring and management (RMM) platform VSA, allowing MSPs to manage the solution directly within the RMM platform.

“We wanted that enterprise-grade technology in our solution for MSPs because the level of complexity they’re dealing with is greater than even just a few years ago,” said Voccola. “By fully integrating it into the RMM interface, it takes away the usability complexities that exist with any enterprise product.”

Fred Voccola

Fred Voccola

KUB is coupled with Unitrend’s artificial intelligence-powered task list and backup advisor BackupIQ, which utilizes an algorithm to process hundreds of millions of product backups to help weed out false-positive alerts and deliver proactive data to systems engineers to help increase efficiency.

Mike Sanders, CEO of Unitrends MSP, called the solution a no-brainer for growth-focused MSPs.

“Unitrends MSP was created to give MSPs a superior, enterprise-class BCDR solution that meets the increasingly complex needs of SMBs,” Sanders said in a statement. “By integrating our technology with Kaseya, MSPs now have an even more powerful combination for centralizing the management of all their IT systems, including backup and recovery.”

Kaseya says the new BDR solution provides key value-adds its partners can offer their SMB customers that directly correlate to potential new revenue streams. As MSPs move further into a recurring revenue model and look to recommend more solutions to customers that drive business outcomes, they can leverage BDR to create service lines around things like business continuity, security and compliance.

“We want to arm our MSPs with the best technology and the best consultative ways to sell it,” said Voccolla. Kaseya wants to anticipate end-customer needs and bring to market solutions that equip them for success in a digital-business landscape.

“And we want Kaseya MSPs to provide them.”