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 Channel Futures


Common Goals

  • Written by James Anderson
  • May 12, 2022

CF: How did the conversation around this deal emerge and develop?

PlanetOne’s Ted Schuman: I would say with a common goal and desire to, frankly, “dominate” the channel. Taking the best of what each organization brings to the table and combining with the partner in mind, [to ask], “How do our strengths, our assets, our resources and leadership improve the partner experience and allow them to scale and build their business faster and more profitably.” And this is truly a hand-in-glove. This is one of those examples where everybody loves to quote, “1+1=3”. We’re dropping a nuke. This isn’t 1+1=3; this is 1+1=10. Today, the channel has changed. We just created a new monster in the channel. It’s a category of one. And we are throwing our stake in the sand as a market leader. And we’re very excited with the combination of the assets, resources and the plans we have on tap for partners and our providers. It’s very exciting times.

 

 

 

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James Anderson

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, master agents and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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