Shake-Up of Evergreen Portfolio – Products Renamed

The first announcement is a shake-up of Pure Storage’s Evergreen portfolio, which offers a consumption-based service model for storage.

Evergreen Gold, which offers appliance ownership with a subscription to software, hardware and support, is being renamed Evergreen//Forever.

“Evergreen//Forever is the new name for our support structure that allows customers to take advantage of any innovations that we develop,” said Wendy Stusrud, VP, global partner sales at Pure Storage. “In fact, it allows the Pure solution to get younger the longer you have,” said Stusrud. “It will continue to deliver a new software controller [and] non-disruptive upgrades. When a customer subscribes to that model, we’ll continue to deliver any new feature functionality.”

The current Pure as-a-Service model is also getting a new name: Evergreen//One.

“That’s truly a consumption model,” said Stusrud. “We own the gear and the customer continues to drive demand or put new workloads on as they see fit. Using that name Evergreen, we feel it’s really important. Because that’s one of our primary innovations that we delivered to the market many years ago.”

She continued: “Many times our customers get stuck in this migration every 18 months, every three years. We don’t ask our customers to do that. Because of the Evergreen Forever model, they’ll continue to upgrade. It’s a simple solution that gets younger the longer they have it. They can take advantage of the new technology as we deliver it. So the Evergreen portfolio will continue to be a very important pillar for Pure and for our partners.”