The Partner Portfolio Will Align More with Customer Macrotrends

Avant president Drew Lydecker predicted that UCaaS and CCaaS – staples of the channel – will continue to see strong adoption. However, he pointed to overshadowed areas of technology.

For example, cybersecurity gets all the attention, but what about disaster recovery?

“Businesses will also look more to DRaaS, something that has traditionally been a big miss in IT, but will become more prevalent,” Lydecker told Channel Futures.

Lydcker added that customers need technological help in sustainability. Businesses are facing pressure from regulation and their own customers to build sustainable practices. And vendors, including Cisco, are doing more to incentivize partners to meet that demand.

“There will be greater emphasis placed on the disposal of hardware and the protection of data as traditional hardware solutions are increasingly displaced by as-a-service,” Lydecker said.