Fast-Growing Tech Company
CF: Deloitte recently ranked Arctic Wolf one of the fastest-growing tech companies in North America. What’s fueling that growth? What role are partners playing?
BS: What’s fueling the growth is the security landscape, but not just that. It’s really our approach to security. We don’t believe that there’s an issue with the tools and the capabilities that are in the marketplace. What we do feel is that there is some inefficiency around operations and there’s an effectiveness problem. We believe that security operations are the key to solving that. So an organization that provides 24/7 oversight to all the different security tools that are in your environment … and identifying threats very quickly if they’re in your environment and then having a way to mitigate that and control that threat very quickly. So part of the growth is because security is a very hot segment. But part of it is because our approach is unique and it’s different, and customers are telling us that it’s a better way.
We’re 100% channel; we’re not channel-first. So all of our activity is working with the channel. We find a partner to work with us on that. We work closely with partners to do demand generation and to identify new customers that they can bring to us. So all of our work, all of our engagement, all of our go-to-market is around the channel. You couple a great solution, the unique approach that we have with security operations and a 100% channel model, and it’s a really great blend of capabilities that we’re able to bring the table for our mutual customers.