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competition

Competitive Advantage for Partners

  • Written by Edward Gately
  • March 17, 2022

CF: How is Fortinet giving its partners a competitive advantage?

Jon Bove: We are a channel company, so the competitive advantage we give our partners is we’re going to go win business with them. You bring opportunities to us through our deal registration program. You’re going to go engage with the sales teams and it’s going to be a multi-legged effort to go win with the customer. And that’s really what we need. We want to get in on projects earlier and then we want to go use those sales engagements to further demonstrate to partners how they can carry those opportunities just a little bit further next time. Across the board, we see our partners driving some of the healthiest gross margins in the cyber network space with Fortinet.

 

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Edward Gately

Edward Gately

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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