‘Master Agent’ Controversy

The controversy over the name “master agent” reached a peak this year. So the companies that carried that moniker got together to rename themselves “technology solutions brokerages.”

While they acknowledge it will take some time for widespread acceptance, they all say it was the right move. In addition to the negative connotations about race, many feel “master agent” never really accurately described the relationship they have with partners.

We gathered leaders from Intelisys, Telarus and TBI for a keynote panel at this fall’s Channel Partners Conference & Expo. Check out the video from the panel.