Voice and Contact Center

Rick Bartok is managing partner at Houston-based Smart Tech MSP. The firm sells technology in both a commission-based (agent) and resale-based (VAR) model, as well as providing managed services. Smart Tech focuses on two verticals: medical and theme parks.

Bartok said the company pivoted from a break-fix model years ago. He said his team would typically spend its time waiting for technology to break so that it could charge hourly for support.

“Then we got smart and realized that we want to be with people when everything’s working. We want them to pay us when everything’s up and not pay us when everything’s down so that we’re obligated to get them up as fast as possible. So it’s a win-win partnership for us and the client,” Bartok told Channel Futures.

The firm has found great success in voice sales. Moreover, contact center has been a significant piece of Smart Tech’s business in the last two years.

“The phones get us in the door and then we expand from there,” Bartok said.