APIs will Drive Democratization of Data

API, or application programming interface, is a software tool that permits two applications to talk to each other. APIs allow organizations to extract and share data.

For UCaaS firms, APIs can simplify and accelerate go-to-market strategies; improve customer experiences; increase organizational agility and speed; and create new revenue, market and channel opportunities. 

However, how APIs are managed is changing.

Iddo Gino is Rapid’s CEO and founder.

“APIs make it easy to adjust, transform, enrich and consume data – traditionally there was a need for hundreds of highly paid engineers to manage the data and data scientists were needed to understand algorithms,” Gino said. “In 2023, we will see a shift towards APIs technologies managing data as a way to gain insights and also control data related costs which means people will no longer need to have highly developed engineering skills to harness the power of data.”

That’s control back in the hands of the user.