The Next Step for TCG Partners
Telarus CEO Adam Edwards (pictured here from a past Telarus Partner Summit) shared earlier this week that Telarus and TCG’s subagent bases contain little overlap.
Dan Pirigyi, former partner at TCG and now SVP of strategic partners at Telarus, told Channel Futures that TCG has built a unique partner base thanks in part to local outreach in secondary and tertiary markets. And TCG helped many of these partners grow from the ground up, Edwards said.
“They truly did identify more partners and bring more partners into the industry than I believe any other TSB has done in the last 10 years.”
The challenge, as partners noted, was helping those agents grow to the next level. In particular, many of them needed additional tooling and engineering resources, Pirigyi said.
“You’ve got these partners who are growing and asking these questions of, ‘What’s next? What more can you do for me?’ I saw TCG looking to answer that question,” Edwards said.
And Telarus, Edwards said, can help.
“The fact that they have longstanding, trusted relationships with these producing partners means if we can smother them with more technology and resources on that foundation of relationship, that’s where the win is.”