Helping Customers Weather the Storm

The channel is facing the most challenging business environment in over a decade. At the same time, longstanding challenges are not going away. In particular, a shortage of talent and a continued increase in cyber threats. There is an opportunity to help customers navigate these challenges.

“There is a real opportunity for the channel to help their customers to weather the storm. When a problem seems too complex to solve alone, that’s where partners can really add value and differentiate themselves. Those that hold trusted relationships, know their customers inside out and are looking out for their customers’ best interests, will become the most valuable partners during this time.

“With business investment likely to remain slow in Q4, companies will start to shift the focus to where costs can be reduced or savings can be made. Partners, VARs and distributors need to think about how they can help their customers simplify their tech stack, consolidating vendor relationships to deliver value for money. The partners that offer a managed service, helping their customers to reduce complexity and improve operational efficiency, will be best placed to navigate the undoubtedly challenging end to the year.” – Charles Milton, VP strategic alliances, Censornet