6. Customer Experience Falls from Top Priority
Although 56 percent of marketers ranked customer experience as one of their top 5 marketing tech investments, it is the 4th priority, down from the 1st priority last year. Gartner expects this is because customer experience spending is implied in other categories.
Although 56 percent of marketers ranked customer experience as one of their top 5 marketing tech investments, it is the 4th priority, down from the 1st priority last year. Gartner expects this is because customer experience spending is implied in other categories.
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