Christopher Miller, VP of Sales and Marketing, ATB Technologies

Written by Allison Francis
January 28, 2022

[Re: the fact that the majority of end customers (55%) are spending more and more each year with their MSPs]:

“We definitely see this. I look at it as a percentage of wallet share. They are already spending on things like phones and conference rooms, but before they paid a conference room technology company and a local PBX provider and maybe they went to GoDaddy or network solutions for their domains. Now they are realizing their MSP can handle all of these things. It does not necessarily cost them anymore and they end up spending more with their MSPs. It is a consolidation of where the spend goes and in my experience 55% of end customers is a low estimate. I see this trend continuing as customers see the benefits that a single provider can bring to the table as MSPs continue to mature.”

[Re: the fact that the majority of MSPs expect most of their end customers to be 100% in the cloud within the next five years]:

“I think a greater percentage of end customers will be 100% cloud in five years when compared with today. However, there are still constraints when it comes to heavy data users like engineering firms, for example. The cost of transport, cloud storage and general bandwidth aren’t at a tipping point yet.

“I think there is maybe another server refresh before customers make the jump. They are just now starting to consider on-prem versus cloud in many cases, and I don’t see all end customers committing to cloud in five years. There will be some, and I believe all will have increased their cloud usage strategy in that time. A hybrid setup will still be the play for the majority. Any new startups will almost certainly start and remain 100% cloud. It is the legacy end customers who will continue to take their time.”

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.