The Impetus for Xvantage? Digital Transformation

Written by Buffy Naylor
May 18, 2022

Ingram Micro developed Xvantage as it saw the need for digital transformation, not just within its own businesses, but those of its partners’ as well.

“It’s a new way to interact with us,” said Sahoo. “It is about creating that operational spirit that we work together.”

Xvantage, he added, “brings possibilities for the partners in an easy, consumable way,” thanks to the AI component.

All in all, said Sahoo, “this whole ecosystem will be a one-stop shop.”

Tags:

Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.