Channel Market Trends & Outlook

IDC’s Stuart Wilson gave extensive insight into the channel trends that MSPs should be aware of. He explored the rise of partner IP, as well as the impact of mergers and acquisitions on the European channel. He also delved into how vendors and partners are adapting to customers’ sustainability and social impact goals.

Wilson described the COVID-19 pandemic as “the calm before the storm,” with more challenges awaiting MSPs.

“Now, we’re looking at resiliency, not just through the lens of Covid. We’re thinking about the geopolitical situation. We’re thinking about inflation. We’re thinking about supply chain. We’re thinking about exchange rates.

“There’s a whole range of other factors to consider, and it may well be that because technology spending was so robust in the last couple of years, we’ve been insulated from some of the potential impact on our business. Whereas now, moving forward, it’s much more important to be aware of all these issues, and think about ‘how do we build a resilient business model?’”