Partners Are the ‘Wheelhouse’ of SMB
Sage said Cisco recently moved the responsibility for its small business customer segments into Sage’s partner sales organization. Sage, whose job includes distribution, will also include customers that spend ess than $200,000 with Cisco over a three-year period.
“They’re related but not the same. We’re not implying in any way that the only way we will sell to small businesses is through our distributors. But we moved it into the partner organization because we’re very convinced that’s the wheelhouse of the growth we’ve seen so far. We’ll be way closer in proximity to all of the key route-to-market functions, key marketing functions and key programs we’re going to need to drive,” he said.
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