Joining GTT

Channel Futures: What brought you to GTT?

GTT’s Ken Bisnoff: I spent a little over 20 years at my former company, TelePacific/TPx, where I was one of the founding executives. I was principally in charge of revenue generation with a special focus on the channel. We built up a competitive channel program there, and that’s how I got to know Jim Delis.

I’m happy to be here at GTT. I turned down a lot of channel chief type jobs that are out there and didn’t pursue some because I’m pretty careful of whom I attach my brand to. Especially in the channel. It’s a small world, and the channel’s even smaller. I needed to understand where GTT was today. I know the history. I understand how they’ve evolved, coming out of a prepackaged bankruptcy. I’m not the expert on that. It’s waiting routine regulatory approvals, and that will occur sometime in the first half of 2022. It’s noteworthy that it didn’t impact any partners, customers or employees. Before I joined the business, I reached out to some partners to ask about their understanding of GTT. I didn’t really compete head-to-head with GTT in my former role. The comment on the bankruptcy was that [vice president of strategic marketing and communications] Randy Slack and the team and the C-suite did a really good job of communicating, sharing, and, of course, keeping the commissions coming, which is nearest and dearest to partners’ hearts.