Kaspersky Partners Get New Specializations, Other Benefits

Kaspersky partners now have access to new enterprise specializations for gold and platinum partners, updated rebates and new compensations.

The United Partner Program includes two new specializations that provide advantages when selling and deploying enterprise solutions. These specializations allow Kaspersky partners to:

• Receive additional rebates to drive sales of expert products.
• Be eligible for prioritized presale support from Kaspersky.
• Run joint marketing activities for enterprise solutions, and other benefits.

‘Constantly Advancing’ for Kaspersky Partners

Kaspersky’s Rob Cataldo

Rob Cataldo, managing director of Kaspersky North America, said his company is “constantly trying to advance our partner program and stay true to our channel development goal of exercising clear vision for channel engagement and a focus on sustainable profit growth for our partners.”

“We’re excited for the expanded opportunity these enhancements will bring,” he said. “Partner feedback is our most important guiding principle and will remain the primary driver for this and future program improvements.”

Kaspersky partners offering advanced cybersecurity services to their customers, including the deployment of Kaspersky solutions, can get the enterprise+ specialization. Partners with this specialization can receive compensation for proof-of-concept (POC) services and deployment, technical training vouchers and much more as benefits.

The program for distributors now includes two specializations. The value-added distributor (VAD) specialization allows partners to get rebates for sales of specific enterprise products. And the specialist specialization rewards distributors for deployment and POC services on behalf of the partner.

Distributors with VAD specializations are focused on driving enterprise product sales to the market. And the specialist specialization is for distributors who are eager to deliver deployment and additional services to customers. Kaspersky also introduced additional rebates for MSP sales for MSP distributors in North America, Italy​, Iberia, France, APAC and LATAM.

Ease of Use for Kaspersky Partners

Kaspersky’s license management portal (LMP) is becoming easier to operate and to search for customers. MSP partners can buy a SKU plus license, which allows them to get around-the-clock, immediate phone support from the Kaspersky team instead of the standard system of ticketing.

Another update for MSPs includes the opportunity for partners to buy Kaspersky Professional Services on behalf of the MSP, and Kaspersky will help with its expertise in deployment and implementation.

“The current expansions to our program will primarily benefit partners who focus and specialize in the enterprise market,” Cataldo said. “For such partners who wish to participate, we will further enable and certify to ensure they are well positioned to maximize new opportunities and take full advantage of increased profits.”

Partners continue to tell Kaspersky its differentiators lie in the reliability of its offerings and the ease of doing business with the company, he said.

“We see these enhancements as a material opportunity to equip and motivate partners to uniquely satisfy their enterprise customers’ crucial security needs while improving profitability for their company,” Cataldo said.