Critical Insight Unveils Enhanced Partner Program, Adds MSPs

The PartnerFirst Program recognizes and rewards partners' expertise.

Edward Gately, Senior News Editor

June 29, 2023

2 Min Read
Critical Insight adds MSPs

Critical Insight, the cybersecurity-as-a-service (CaaS) provider, has enhanced its partner program, adding stronger communication, resources and enablement. It also now includes managed service providers.

The PartnerFirst Program recognizes and rewards partners’ expertise, ensuring partners feel supported and invested at each level of the program. The company helps critical organizations prepare, detect and respond in today’s threat environment.

Agents, distributors, MSPs, MSSPs, SIs and VARs are included in the PartnerFirst program based on differing contract vehicles for resellers versus referral agreements across all industries, particularly health care, education, manufacturing, utilities and the public sector.

New features of the PartnerFirst Program include:

  • An updated pricing structure for Critical Insight’s MSP channel.

  • Every partner is assigned a sales team, including an account director, customer service manager and security strategist, to help enable, train and work through opportunities together.

  • Co-marketing opportunities.

  • An improved PartnerFirst portal for registration, news, events, training and co-branded documentation.

Critical Insight Reaching Out to MSPs

Lynn Shourds, Critical Insight’s vice president of channel alliances, said his company‘s executive team decided it was time to push the partner program beyond traditional VARs and reach out to the MSP community.

Here’s our most recent list of important channel-program changes you should know.


Critical Insight’s Lynn Shourds

“MSPs have unique and committed relationships with their customers, and those customers view them as their trusted advisors,” he said. “Our new PartnerFirst program aims to be a CaaS trusted advisor and partner to our MSPs. We worked through partners we’ve known, or even worked for in the past. That input helped us create the resources MSPs and VARs need, as well as help build out our new MSP pricing and go-to-market strategy.”

Critical Insight assigns a dedicated security strategy team to every partner, Shourds said.

“That team is solely responsible for advising the partner and their clients, assisting with solution designs and scopes of work, customer success, and sales and engineering enablement,” he said. “Additionally, we’re not just looking for a partner to bring business to us. We’re actively driving inbound leads that we can pass along to our partners. We want our relationships with our partners to reflect a two-way street. We don’t want to be just another vendor. We want to be a true partner, sharing in each other’s mutual success.”

Partners enter at the base tier and, based on aggregate licenses across their customer base, can achieve pricing discounts and new incentives in the year’s second half.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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