Social Media Aggregators Can Boost Channel Marketing Campaigns
If social media is becoming more of a critical element of your marketing campaigns, you may find social media aggregators to be useful. Social media aggregators can help save you time while maintaining various engaging social media platforms. You can post valuable content using one website, rather than having to log on to to each specific platform's website. You also have the ability to schedule content, making posting less time-consuming and more consistent even if you don’t have time to push content.
But what are the best social media aggregators out there? We’ve taken a look at some of the more popular aggregators you may find helpful.
Hootsuite is one of the most popular tools being used. It allows posting to more social media platforms than any of the others we’ve looked into. It supports Facebook, Twitter, LinkedIn, Google+, Foursquare, WordPress, MySpace and Mixi, which lets you manage all of your social media streams from one website, both business and personal.
Hootsuite has a very easy-to-learn, straightforward layout. The free version includes a number of benefits including analytics and the ability to upload .CSV files directly to Hootsuite to create multiple posts. Hootsuite's fee-based premium version allows multiple accounts to be merged together. Everyone involved in online marketing can log into his or her account to help manage.
Buffer has both a free and premium, fee-based version, similar to Hootsuite. It allows the posting of content onto Twitter, Facebook and LinkedIn. Buffer has tried to separate itself from other aggregation tools by providing users added benefits with a monthly purchase. Free version users can draft up to 10 posts at a time. Arguably the best benefit from Buffer is its predetermined posting opportunity—you simply write a post and Buffer uses a patented algorithm to determine the optimal time of day to post onto the social media platforms you choose. This not only saves time for the user, but also allows them to post content at the time of day when people will view it most. Buffer also automatically shortens a URL to fit into a post, while many of the other sites require you to shorten it.
Another social media aggregator is Rebel Mouse. This site supports posting into Facebook, Twitter, and Google+. For companies with many images to post, Rebel Mouse is an excellent tool. It can be embedded into your blog or website through a personal website page you create through its platform. You can add this website onto any personal social media you may have. With an easy-to-use layout, Rebel Mouse is gaining popularity.
There are many useful aggregator tools out there for you to leverage. Each one offers unique benefits and supports different platforms. Take a look at them and determine for yourself which will be most useful for you and your business needs.
There are other social media aggregators to choose from to help simplify your social media marketing campaigns. Which one will you choose? Do you use a different aggregator that we didn’t mention? Let us know.
Contributing blogger Heather K. Margolis, the Channel Maven, has led channel programs for major IT companies.