How To Be A Sales Magnet (Kendra Lee’s Lead Gen Secrets)

Kendra Lee is at it again. Already known as a lead generation expert within the IT channel, Lee has penned a new book called The Sales Magnet. Lee claims the book offers a blueprint for creating a "steady rush of opportunities." Why is The VAR Guy interested? Because Lee is using some rather smart lead generation techniques of her own to sell the book. Here's the background.

On the book's website, Lee uses these social media and lead generation techniques:

1. Free chapters: Lee offers up 2 free sample chapters — you just need to share your name and email address to get them. 

2. Free Quoting Tool: Here again, Lee offers a tool — in exchange for your name and email. 

3. Free Sales Magnet Toolkit: Yup, another free resource — in fact, a library of tools — to help VARs put ideas from the book to work.

What's the takeaway here for channel partners? First, there's the obvious: Lee wants you to pick up her book. The VAR Guy is happy to endorse the first two chapters — they are a solid read. 

Another important takeaway for VARs involves Lee's website. The entire design is social in nature. Plus, she offers compelling content — in exchange for two simple items: Your name and email address.

The big question for VARs: What types of compelling content could you offer on your website to convince visitors to share their name and email address?