Citrix this morning kicked off Synergy 2014 at the Anaheim Convention Center in Los Angeles by making several announcements across its product line, including Workspace Suite, XenApp, XenDesktop, NetScaler, MobileStream and more. Among the announcements, the company said it will be making XenDesktop available across public infrastructure providers such as AWS. Here are the details.

CJ Arlotta, Associate Editor

May 6, 2014

5 Min Read
Citrix CEO Mark B Templeton says it39s all about being happy
Citrix CEO Mark B. Templeton says it's all about being happy.

Citrix (CTXS) this morning kicked off Synergy 2014 at the Anaheim Convention Center in Los Angeles by making several announcements across its product line, including Workspace Suite, XenApp, XenDesktop, NetScaler, MobileStream and more. Among the announcements, the company said it will be making XenDesktop available across public infrastructure providers such as AWS. Here are the details.

Citrix president and CEO Mark B. Templeton began the morning’s session with his best imitation of a well-known singer-songerwriter who is known for bringing a smile to his fans.

News summary: Citrix announced its new Workspace Suite; updates to XenApp and XenDesktop; new NetScaler MobileStream technology; new ShareFile features; latest updates XenMobile; and a preview of new mobile productivity apps.

Here’s a quick recap of what channel partners may have missed at this morning’s general session:

Citrix president and CEO Mark B. Templeton

Templeton walked on stage today doing his best impersonation of Pharrell Williams, an American rapper known for his song “Happy.” Yes, he did sport the hat on stage, but he didn’t actually sing. I guess we’ll never know Templeton’s true potential as a singer-songerwriter.

  • Quick conference statistics. More than 10,000 individuals from 66 countries across the globe registered for the conference (half of this number includes online attendees).

  • A partnership between HP, Citrix and Intel. Templeton noted a new partnership between HP, Citrix and Intel, but didn’t go into detail. The partnership will be revealed during tomorrow’s keynotes.

  • An update on CSPs. Templeton said there are more than 1.4 million business-ready desktops being delivered by cloud service providers, systems integrators, ISVs and solution advisors.

  • ShareFile update. ShareFile now has more than 45,000 business customers, Templeton said. He said the product has gone from zero to 1,000,000 licenses in less than eighteen months. He attributed the solution’s success to its architecture.

  • On mobility. He said the average person believes mobility is only about apps, but for Citrix, mobility is about the ability to move or be moved. “We think that infrastructures and solutions should allow organization to join people easily and simply,” he said.

  • The old way and new reality. He said the old way of thinking revolves around focusing on employees working in the office, but the new reality is where companies focus on employees working on the go.

  • Own less — a new kind of model. Templeton made note of a new model common among entertainment services providers, where they focus more on providing services instead of owning anything. For example, Netflix doesn’t own monitors or its content.

  • Citrix’s commitment.  He said Citrix will continue to design products and solutions that provide device and network independence; consumer-like experiences; elastic service capacity and costs; and design approach to services.

  • A promise to strengthen its commitment. “I promise, we promise, we will stay on this path and continue to deliver the infrastructure and products that deliever these capabilities to you,” he said.

  • Templeton continues his Pharrell Williams impersonation. “In the end you can be happy and your subscribers can be happy,” he said.

  • Citrix Workspace Services Cloud. Citrix plans to make a new cloud platform, which is built on Microsoft Azure, available to customers. The product is the underlying platform of the control plane that allows you to drive the services on any public, private, or hybrid cloud, he said.

Citrix CMO Steve Daheb

For Daheb, it’s all about user experience and redefining the workplace, specifically the mobile workspace. He also announced several product updates during his time on stage.

  • User experience. Daheb said user experience has to be discussed in various ways: How do user experiences enable people to interact with each other? How do bad experiences get in the way of getting work done?

  • Redefining how users work together. There needs to be a continued focus on redefining how users work, empowering them with the freedom of working from anywhere and providing them with a secure way to collaborate and share files, he said.

  • An innovative work environment. He said that work is no longer just a place — it’s what employees do.

  • Communication and collaboration. Now users can save time and money by collaborating alone, instead of having to physically meet to get anything accomplished he said.

  • XenDesktop 7.5 update. He said the solution now supports AWS. It will also eventually support IBM Softlayer and Microsoft Azure.

  • XenApp Migration Tools. These new tools aim to reduce the time it takes to migrate app and platform migrations.

  • XenMobile 9.5. According to Daheb, 85 percent of Citrix customers are using the full enterprise solution. XenMobile 9, which will be available in Q2 2014, includes a redesigned mobile experience for WorxMail and WorxWeb; and other support upgrades.

  • NetScaler 10.5. The latest update will include deep visibility into mobile network traffic streams and cloud-first architecture for scale.

  • Citrix Workspace Suite is available today. The new workspace brings together app and desktop virtualization; mobile app and device security; mobile productivity apps; data sync and share; and secure workspace access.

Citrix Customer Experience Senior Vice President Catherine Courage

To satisfy the needs of its customers, Citrix empathizes with them. A point that Courage stressed more than a few times.

  • Empathy, empathy, empathy. Citrix has invested a lot of time in understanding what customers want, Courage said. “Empathy is the foundation of great products,” she said.

  • Empathy empowers. Courage noted that empathy enables Citrix to empower customers with what they need and want.

Keep checking back to MSPmentor for additional Synergy Connect 2014 updates. We’re covering the event to uncover the latest news, gossip and insight.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above.

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About the Author(s)

CJ Arlotta

Associate Editor, Nine Lives Media, a division of Penton Media

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