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May 25, 2021
Industry veteran David Powell will rely on a career of channel experience to succeed at Prodoscore, the productivity insights company.
Prodoscore recently introduced the new executive amid another round of funding.
Powell, who has been in the IT industry and MSP space for 25 years, has been on both the channel and vendor side of things. He was instrumental in the growth of the managed services business unit at LogicMonitor before its sale to Vista Equity Partners. He then did advisory work for Inverness Graham following its acquisition of Corsica Technologies. Powell joined Corsica as CRO and played a key role in its growth and acquisition of four additional MSPs.
In 2020, he joined Perch Security, helping the company continue its period of rapid growth. When ConnectWise purchased Perch at the end of 2020, Powell became SVP of growth.
Prodoscore’s David Powell
“I’ve always been able to stay one step ahead of where the market is moving,” says Powell. “For example, taking a VAR and turning it into a successful MSP, or going into the cybersecurity space and really pressing the envelope in terms of what MSPs were and are doing. Just in general in the VAR and MSP space, I’ve been a little bit ahead of where the market is moving. Now at Prodoscore, I feel like that’s the opportunity here as well.”
Powell attributes this keen market intuition to being a voracious learner, and is able to assimilate data quickly. The conclusions drawn from that allow him to follow his nose down some interesting, helpful channel rabbit holes.
“I don’t mind stepping into spaces that people don’t understand, and then try to make sense of them,” says Powell. “I’ve always had a ‘rising tide lifts all boats’ mentality when it comes to the channel, so I try to take what I’ve learned and spread it around. I want everyone to do well, so I share what I’ve learned as often as I can.”
This lends itself well to Powell’s new role at Prodoscore, which provides employee visibility and productivity software.
According to Powell, technology has become largely undifferentiated — everyone has a similar set of offerings. The way to differentiate is more aligned to the business conversation. This means figuring out one’s unique value proposition and homing in on business outcomes. Powell says that this will be his focus at Prodoscore.
In boardrooms across the globe, companies are trying to figure out how to return to work. What does that look like in this hybrid landscape? Powell says that Prodoscore takes the data from the systems that people use and combines it with AI to produce a productivity score.
“This is a very interesting time for companies in America and around the world,” said Powell in his appointment announcement. “Many of their employees are beginning to return to the office after a year of fully remote work. Research shows that 30%-50% of the workforce may stay remote. Company leadership is trying to determine, ‘How do we know if our employees are productive?’ Visibility into the data around employee productivity and key insights about their work are going to be essential to the return-to-work model. Prodoscore is uniquely positioned to provide employers that visibility and give them actionable insights to efficiently manage their business going forward.”
This visibility into environments gives companies valuable insights into how their employees work; not only that, but how to uniquely address any issues that may arise. This will enable the flexibility that companies will badly need with this new hybrid work model.
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
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