Mobile Networking Provider CyberReef Hires NetFortris, Broadvoice Vet to Lead Channel, Marketing

CyberReef’s Rachel Turkus

Secure mobile networking provider CyberReef has hired Rachel Turkus, previously with NetFortris and Broadvoice, as vice president of marketing and channel management.

This is a newly created role. In it, Turkus will lead the company’s marketing team, including strategy, communications, digital marketing and enablement. She’ll also oversee channel sales operations, including onboarding, training, enablement, engagement and incentive programs.

“I jumped at the chance to be part of the leadership team that’s going to take CyberReef’s market-disrupting solutions to the next level,” she said. “My core strengths in technology marketing and channel go-to-market strategies are tailor-made for the company’s journey
ahead. I look forward to introducing the channel to this remarkable revenue opportunity.”

Turkus brings five years of IT and telecom channel experience from both the partner and supplier sides of the business. Most recently, she was director of digital marketing and demand generation at NetFortris. There, she focused on to-channel and through-channel marketing, as well as strengthening go-to-market alignment with the provider’s national master agents.

Before that, Turkus was director of marketing at Broadvoice. In addition, she was lead development manager at PacketFusion.

Before joining the technology industry, she spent a decade in the dot-com world in various sales, marketing, customer service and operations roles.

Turkus received the 2021 Cloud Girls Rising Star Award, recognizing her initiative in advancing cloud and next-generation technology solutions for her organization, customers and the industry.

Turkus’ immediate priorities are implementing programs to improve overall communications, and measure both partner and customer satisfaction. She’ll also oversee the development of a comprehensive partner onboarding, communications platform and partner sales enablement strategy.

Hilton Nicholson is CyberReef‘s founder and CEO.

“CyberReef has doubled revenue every year for the last three years on the strength of our innovative MobileWall solutions and strategic alliances,” he said. “To maintain this momentum, we’re doubling down on sales and marketing, and strategic growth through indirect sales channels. Rachel’s experience in both areas makes her an ideal addition to our leadership team.”