LiveVox Gets Nextiva Vet, Partners Get All-New Partner Program

… I (along with the team) get to build our partner program from the ground up with the knowledge of what has and hasn’t work in our past lives based on partner feedback. We have the opportunity to make the LiveVox program truly partner-centric, and fill it with benefits and tools that partners have told us that they need and want.

CF: What’s your take on the current contact center market? Can LiveVox increase its market share? If so, how?

ME: The current contact center market is full of opportunity. We are seeing an influx of companies (from midmarket to enterprise) ready to move elements of or their entire call and contact center operations to the cloud. If you’re a telecom or IT partner that has yet to make the move to selling CCaaS, take the leap now so you don’t miss out on this huge market opportunity. If you are already selling CCaaS, LiveVox has a great deal to offer because our platform is differentiated and powerful.

Partners can sell the entire suite for a true end-to-end omnichannel CCaaS experience, or they can land with any of the offerings individually, allow their customer to get to know and trust both them and LiveVox, and then expand with added functionality and products as the customer needs them.

CF: Who are LiveVox’s biggest competitors? What will be your role in giving LiveVox and its partners a competitive advantage?

ME: There are many viable options in the contact center space. And I truly believe the market is large and unpenetrated enough for us all to find success. That said, I believe that LiveVox’s combination of a 20-plus year old proven, yet next-generation platform, along with the unique land-and-expand approach for partners to sell contact center offerings is a game-changer.

Partners are asking for digestible, on-demand and live training to ensure that they not only understand our innovative platform and many product differentiators, but also how to effectively leverage this new land-and-expand approach to uncovering and selling CCaaS opportunities. Partners don’t need to boil the ocean and learn all LiveVox offerings. We train them on how to land our top three, the ones where we beat the competition almost every time. Then we equip the partners with the campaigns and tools to show the value of LiveVox’s additional offerings when their customers are ready to expand. This is an entirely new approach to selling CCaaS. And I can’t wait to share it with more of our partners.