Cisco announces a reshuffle of its channel execs.

Christine Horton, Contributing Editor

October 17, 2023

2 Min Read
New Leader

There’s a new Cisco channel leader for EMEA. José Van Dijk will now head Cisco’s EMEA Partner Sales & Routes to Market organisation.

The vendor said 90% of its bookings go through partners. As such, Van Dijk will play an important role in the EMEA leadership team and for Cisco’s EMEA strategy.

Van Dijk replaces Elizabeth de Dobbeleer, who moved to a new role in Cisco’s global transformation office in March. There she acts as VP, new Routes to Market, at Cisco Transformation Center.

After moving back to the Netherlands with her family from the U.S., Van Dijk is now based in Amsterdam. She reports into Oliver Tuszik, Cisco’s president for EMEA.

Here’s our list of channel people on the move in September.

Prior to the new EMEA Cisco channel leader role, company veteran Van Dijk helped build and lead the Global Operations and Partner Performance team for the past four-and-a-half years. In her 25 years at Cisco, she has driven transformational phases in development, marketing, services, customer experience and most recently, global Partner Sales & Routes to Market.


Cisco’s José Van Dijk

“My absolute priority with be spending time with our EMEA partners, to learn about their priorities and how we can drive growth together in the region,” said Van Dijk. “I’m looking forward to renewing existing partner relationships, building new ones and learning more about the great work we are doing with our customers.”

‘Ideal’ Cisco Channel Leader

Tuszik described Van Dijk as “the ideal person to take the EMEA partner organization forward,” calling her a change maker who will bring further simplification and process improvements to the partner organization.”


Cisco’s Oliver Tuszik

“José has fantastic relationships with partners across the region and will help improving their business profitably. Especially in cybersecurity, collaboration and managed services we see tremendous opportunities for our partners,” added Tuszik.

Tuszik led Cisco’s global partner organization for five years. In July, he announced he was leaving the global channel leader role to head up Cisco’s EMEA region. He succeeded Wendy Mars, who retired.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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