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 Channel Futures

New Products & Services


Microsoft

Microsoft Surface Book 3

Microsoft Adds New Surface PCs, Delays Dual-Screen, Foldable Devices

  • Written by Jeff Schwartz
  • May 7, 2020
The Surface Go 2, Surface Book 3 and Surface Dock upgrade will ship this month.

Microsoft will offer two new Surface PCs this month, along with a much-needed upgrade of its Surface Dock.

The company, however, has iced plans to introduce dual-screen and foldable Surface PCs based on its forthcoming Windows 10X operating system.

Microsoft last fall had revealed Windows 10X, setting expectations that foldable and dual-screen Surface PCs might appear later this year. In addition to showing prototypes of its Surface Duo and Surface Neo devices, OEMs previewed devices in the works. Among them, Dell and Lenovo displayed planned foldables at the Consumer Electronics (CES) show in January.

Since then, much has changed. The leader of Microsoft’s Surface PC group, Panos Panay, now also oversees the company’s Windows software and devices organization. Panay earlier this week signaled the change in Windows 10X’s near-term focus.

“The world is a very different place than it was last October when we shared our vision for a new category of dual-screen Windows devices,” Panay wrote in a blog. “We need to focus on meeting customers where they are now. Our customers are leveraging the power of the cloud more than ever, and we believe the time is right to lean into this acceleration in a different way. With Windows 10X, we designed for flexibility. That flexibility has enabled us to pivot our focus toward single-screen Windows 10X devices that leverage the power of the cloud to help our customers work, learn and play in new ways.”

Panay was vague about Microsoft’s plans for foldables and dual-screen PCs and what Windows 10X will bring to single-screen devices.

Here’s our most recent list of new products and services being offered by agents, VARs, MSPs and other channel partners.

“These single-screen devices will be the first expression of Windows 10X that we deliver to our customers,” he noted. “We will continue to look for the right moment, in conjunction with our OEM partners, to bring dual-screen devices to market.”

COVID-19 Shifts Priorities

Industry analyst Jack Gold of J. Gold Associates said the move isn’t a major surprise, considering the impact of COVID-19.

“Right now, I don’t think many people are thinking about new dual-screen devices,” Gold said. “I suspect few device makers have the appetite for entering a new product space with the uncertainties around the pandemic. Totally new product classes can wait until things calm down a bit, although who knows how long that will take.”

Keep up with the latest developments in how the channel is supporting partners and customers during the COVID-19 crisis.

Overall, demand for Microsoft’s Surface PCs has remained strong. During the fourth quarter of 2019, sales of Surface PCs rose 11%, falling shy of $2 billion. COVID-19 helped boost sales of Surface PCs higher than expected for the first quarter of 2020, Microsoft reported last week.

Microsoft typically refreshes some of its Surface PCs in the spring, with more substantial hardware launches in the fall. Back in October when Microsoft uncharacteristically offered a glimpse of Windows 10X, it rolled out three new Surface PCs. They were the Surface Laptop 3, Surface Pro 7 and the Surface Pro X. The Pro X was the first ARM-based Surface Pro with LTE, co-developed with Qualcomm.

The spring launch, Wednesday, was considerably more modest, consisting of upgrades to some of its lower profile Surface PCs. The Surface Go 2 and Surface Book 3 give a boost to Microsoft’s entry-level and high-end devices.

“Each one of these products [is]made to adapt to you so you can stay in your flow, work, learn, and have fun, from anywhere,” Panay wrote Wednesday on Twitter.

Today, we introduce the newest members of the @Surface family. Each one of these products made to adapt to you so you can stay in your flow, work, learn, and have fun, from anywhere. Check out the blog to learn more: https://t.co/IEuOOnWiRp pic.twitter.com/fziyTusNJl

— Panos Panay (@panos_panay) May 6, 2020

Surface Go 2

Microsoft Surface Go 2

Microsoft Surface Go 2

Microsoft will ship the 10.5-inch Surface Go 2 next week, starting at $399 The workstation-class Surface Book 3, slated for delivery May 21, will range from $1,599 to $3,499.

As the prices suggest, the two devices appeal to completely different types of users. The 10.5-inch Surface Go is an upgrade of the original small-form factor, convertible tablet PC launched two years ago. Weighing 1.2 pounds without the optional keyboard, the Surface Go 2 is Microsoft’s alternative to Chromebooks.

The Surface Go 2 is loaded with Microsoft’s Windows 10 S, the scaled down OS. Windows 10 S only runs web apps and Universal Windows Platform (UWP)-developed software. Consequently, that means the Surface Go 2 devices with Windows 10 S won’t run traditional Win32 applications.

Customers who buy the Surface Go 2 through commercial channels can get …

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