https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Start slideshow

Trellix Unveils New Xtend Global Partner Program for XDR

  • Written by Edward Gately
  • February 8, 2023
Xtend is both an expansion and enhancement of what's already been in place for partners.

Trellix has launched its new Xtend Global Channel Partner Program. It aims to increase profitability, engagement and growth for partners through widespread adoption of the Trellix Extended Detection and Response (XDR) platform.

Partners in the Trellix ecosystem can develop and deliver value-added services on top of the Trellix’s XDR. It includes integrations across native and third-party providers. This enables partners to sell to global customers and integrate Trellix within customers’ existing environments.

Xtend partners can up-sell and cross-sell Trellix solutions. Those include endpoint, security operations (SecOps), network detection and response (NDR), data loss prevention (DLP), email security, managed detection and response (MDR) services, and more within existing accounts.

Here’s our most recent list of important channel-program changes you should know.
Trellix's Britt Norwood

Trellix’s Britt Norwood

Britt Norwood is Trellix‘s senior vice president of global channels and commercial.

“Trellix Xtend is a new partner program developed with our partners in mind,” he said. “Taking into account industry best practices, input directly from our partners, and effective methods of engagement from our former partner programs (at McAfee and FireEye), Xtend is designed to promote partner profitability, closer relationships with the Trellix team, growth and success for partners, customers and Trellix.”

Xtend is both an expansion and enhancement of what’s already been in place for partners, Norwood said.

“We have widened our partner aperture to address a larger ecosystem of partners of all kinds to effectively address our market while meeting the customer where and how they want to engage,” he said.

Scroll through our slideshow above for more on the new Trellix partner program.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: MSPs VARs/SIs Analytics Channel Chatter Cloud Galleries Intelligence New/Changing Channel Programs Sales & Marketing Security Strategy

Most Recent


  • Businesswoman Meeting
    National Women’s History Month: Channel Women on the Gender Agenda
    Not everyone likes surprises — especially not like these.
  • Security Patch
    The Gately Report: Live Patching Beneficial Tool for MSSPs, CISA Launches Early Ransomware Notification
    Also, the number of ransomware victims skyrocketed last month compared to January.
  • Leadership
    How Van Life Taught Eclipse CEO Dave Dyson About the 'Soul of Our Channel'
    "I’m a firm believer that soul still matters, maybe more now than ever," Dyson told Channel Futures.
  • Making Waves
    8 Channel People Making Waves This Week at Lumen, Accenture, Amazon, Canalys, More
    Cisco led a “crowded” secure access service edge (SASE) market in terms of revenue in 2022, experts said.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • tool bag
    CPX 360 2023: Check Point Unveils New Tools, 'Level Up' Strategy
  • handsahek
    New, Changing Channel Programs: Aryaka, IBM, Google Cloud, RPA Provider
  • Unveil
    SafeGuard Cyber Unveils New Partner Program for MSSPs
  • partner program
    New DTEN Partner Program Accelerates ‘Success’ for Resellers and Integrators

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

National Women’s History Month: Channel Women on the Gender Agenda

March 27, 2023

The Gately Report: Live Patching Beneficial Tool for MSSPs, CISA Launches Early Ransomware Notification

March 27, 2023

8 Channel People Making Waves This Week at Lumen, Accenture, Amazon, Canalys, More

March 24, 2023

Industry Perspectives

View all

Selling Your MSP: Strategic vs. Financial Buyers

March 22, 2023

10 Strategic Smart Enterprise Drivers for 2023

March 16, 2023

Does Your Company Have a Virtual Water Cooler?

March 13, 2023

Webinars

View all

Equipping the Hybrid Workforce: What It Takes to Execute

March 28, 2023

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 121: Hewlett Packard Enterprise

Aryaka ‘Driving Value to the Channel Community’ with Throttle

March 24, 2023

Real-Life M&A: Advice for a Successful Channel Deal

March 13, 2023

Coffee with Craig and James Episode 120: Ronnell Richards

March 3, 2023

Twitter

ChannelFutures

We asked women in the communications & IT channel to relate the most surprising thing said/done to them at work. Th… twitter.com/i/web/status/1…

March 27, 2023
ChannelFutures

Channel people making waves include: @jmcbain, @NetworkMoe, @ajassy, @JulieSweet, @Elvia_Valdes_M, @GovITDave… twitter.com/i/web/status/1…

March 24, 2023
ChannelFutures

We delve into AI impacting the channel, this week featuring @nvidia, @GoTo, @twilio and more.… twitter.com/i/web/status/1…

March 24, 2023
ChannelFutures

[email protected]_Inc's Peer Insights are a treasure trove for partners looking to sell #SDWAN. dlvr.it/SlRDmk https://t.co/oElLXzOIbb

March 24, 2023
ChannelFutures

#CPExpo preview: @GlobalIndirect of @AryakaChannel with a preview of the next phase of the company's channel progra… twitter.com/i/web/status/1…

March 24, 2023
ChannelFutures

U.S. competition regulators want to know if @AWSCloud, @Azure, @GoogleCloud, @OracleCloud hold too much market powe… twitter.com/i/web/status/1…

March 24, 2023
ChannelFutures

📣 Join us on April 13th to hear from the 2023 Channel Influencers and get their insights on the state of the channe… twitter.com/i/web/status/1…

March 24, 2023
ChannelFutures

#CPExpo preview: Learn about why @USWired accepted an #acquisition deal and what partners should look for in an M&A… twitter.com/i/web/status/1…

March 24, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X