Radware Rolls Out New Partner Program Focused on Cloud Security

Radware, a provider of cybersecurity and application delivery solutions, has launched an enhanced partner program that aims to accelerate partners’ growth.

The global Radware Cybersecurity Partner Program offers new participation tiers, training, financial incentives and support materials. Radware partners include resellers, MSSPs, carriers and cloud service providers.

Radware’s Ron Meyran

Ron Meyran is Radware’s senior director of partner programs. He said the new program builds on the company’s existing program.

“It offers new and existing ecosystem partners a more lucrative and systematic approach to creating, managing and growing their sales opportunities based on our cloud services and solutions,” he said. “Several factors influenced the timing, including the rapid transition to the cloud, digital transformation and the constant evolution in the threat landscape. Cyberattacks are not only growing in number, but they are also more frequent, more powerful and more complex. As a result, the needs of our partners and customers have changed. We are committed to delivering the technology, services and professional consulting our partners require to be successful.”

It has always been Radware’s mission to work closely and collaborate with its partners to drive customer success, Meyran said.

“Going forward, we plan to continue to grow our partner ecosystem and expand our reach into new markets,” he said.

The new Radware partner program is based on three tiers of participation — certified, spotlight and signature. Each tier offers progressively deeper financial incentives, discount structures and rebates. Each also offer training opportunities and seller tools.

Existing partners will be eligible for the new program and transition to qualifying tiers based on their business results.

Radware Partner Program Features

The Radware partner program offers:

• More comprehensive onboarding. That includes online and instructor-led sales training, tool kits, shadowing and access to community forums.
• A new certification and badging program.
• Newly designed sales playbooks, campaigns in a box, battle cards, email templates, co-branded materials, demos and assessment tools.
• A digital portal to house and organize the program deliverables.

The partner program focuses primarily on cloud security. It offers access to Radware’s full portfolio of network security, as well as application security and delivery solutions.

Radware’s cloud security offering includes Radware’s cloud distributed denial of service (DDoS) protection service, cloud web application firewall, API protection and bot management.

“We believe our new program offers a competitive advantage,” Meyran said. “A major focus of the new partner program is cloud business. To help drive cloud business partner growth, one of the new components of the program is the generous partner incentives. In 2023, we will offer incentives focused on new logo business, rebates that are paid on cloud business and accelerators. The new program also offers partners … new participation tiers, and more advanced training opportunities and support materials.”

Mark Houpt is CISO at DataBank, a provider of enterprise-class colocation, connectivity and managed services.

“Radware’s Cybersecurity Partner Program reimagines how Radware engages with its business partners,” he said. “Radware is providing them unprecedented access to resources, incentives and tailored support to deepen their technical expertise and help speed time to market. The new program is designed to fuel partner growth. By putting us in control of our earning potential, growing our technical expertise and demonstrating sales success, we can unlock specialized financial, go-to-market support and benefits.”