Arctic Wolf Enhances Partner Program with 2 New Tiers
The enhanced program focuses on on investing in top-performing channel partners.
Arctic Wolf has enhanced its partner program and introduced two new partnership tiers — authorized partners and wolf pack partners.
The enhanced Arctic Wolf partner program focuses on investing in top-performing channel partners. It also outlines a clear path for partners of all sizes to grow with and expand their strategic relationship with the company.
Arctic Wolf provides security monitoring for small and midsize organizations to detect and respond to cyber threats.
Will Briggs is Arctic Wolf‘s vice president of Americas channels and program.
Arctic Wolf’s Will Briggs
“We’re several years into our 100% channel go-to-market model, and have experienced explosive growth in that time, doubling our services revenue year-over-year and supporting more than 600 partners in our channel program,” he said. “This approach has been highly successful. And we wanted to enhance it with a tiered model to reward our most strategic partners who invest in Arctic Wolf and help us end cyber risk. At the same time, we want to provide all partners with a clear pathway to grow with Arctic Wolf.”
New Tiers
Authorized partners have access to the Arctic Wolf partner portal, opportunity support, deal registration, internal purchase discounts and eligibility for incentives. Moreover, they get on-demand training courses, campaign kits, co-branded collateral, and a suite of enablement and demand resources.
Here’s our most recent list of important channel-program changes you should know. |
Wolf pack partners have access to a suite of additional benefits. These include a named channel account management team, access to executive leadership and quarterly business reviews. In addition, they get invitations to exclusive training summits, priority access to marketing support, concierge demand programs and more.